Our mission, for over 100 years, has been to promote the tourism assets of our beautiful and historic Valley to the rest of the world. SVTA investors/members are located within a compact 200-mile region stretching from Harpers Ferry, WV to Lexington, VA. The region is bordered by the Blue Ridge Mountains to the east and the Alleghenies to the west.   Learn more about becoming an investor/member.

Located in the northern Blue Ridge Mountains of Virginia,this destination's hallmark is genuine hospitality and authenticity. Along this loop you will experience well-known attractions such as Shenandoah National Park and Luray Caverns, award winning wineries, distilleries & breweries, exquisite dining, high quality lodging, historic downtowns and much more.
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Featured member!

Backroom Brewery

Backroom Brewery at Sunflower Cottage is dedicated to crafting exceptional beer, creating memorable experiences, and preserving the agricultural heritage of the Shenandoah Valley — bringing people together through the art of brewing, the warmth of Southern hospitality, and the beauty of Virginia’s heartland, one pint, one celebration, and one harvest at a time.

Seasonal brews, taproom happenings, special offers, and open dates at the Big Barn — straight from the farm. No spam, ever.

SVTA Holds June 2026 Meeting

  • SVTA held their summer meeting on June 25 at the Barren Ridge Vineyards in Fishersville.

 The agenda included:
 
Best Business Practices    
 Panel discussion of best follow up processes & procedures for media / groups / transient requests.

  VTC Updates 
  Kelli Weaver / VTC Destination Development Manager

  VRLTA Updates 
   Eric Terry / Association President

  Shenandoah National Park
  Ethan Serr / Shenandoah National Park Trust

  SVTA PR & Marketing Update  
   Helen Morton on behalf of Moore Public Relations

                     
 President's Report
              

Member Access 

Find member only materials and benefits 

Marketing Calendar

Key dates for SVTA marketing opportunities

Shenandoah Valley Travel Guide

Call (800-847-4878) to request BULK TRAVEL GUIDES or view the guide online HERE.


Copyright © 2026 Shenandoah Valley, Inc.  |  svta@mySVTA.org  |  Office 800.847.4878

Shenandoah Valley Travel Association  | PO Box 261|  Luray, VA 22835

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