SVTA 2025- 2026 Executive Committee

President - Sergei Troubetzkoy 
Patron 
Ph. (540) 521-7188  
tourismczar@gmail.com

President Elect - Mary Bayer
Jackson Hotel Management
Ph. (540) 422-0997
mary@jhgmtg.com   

Vice President Northern Region - John Shaffer
Luray Caverns, P.O. Box 748, Luray, VA 22835
Ph. (540) 743-6551
john.shaffer@luraycaverns.com  

Vice President Southern Region - Nathan Garrison
Town of New Market, 9418 John Sevier Road, New Market, VA 22844
Ph. (540) 740-3432
n.garrison@newmarketvirginia.com  

Vice President At Large - Helen Morton
Delaware North at Shenandoah National Park, 26 North Broad Street, Luray VA 22835
(540) 217-6131
hmorton@delawarenorth.com 

Vice President Class A - Julie Armel
The Museum of the Shenandoah Valley, 901 Amherst Street, Winchester, VA 22601
Ph. (540) 662-1473  ext 225
jarmel@themsv.org 

Secretary - Tracy Straight
The Wayne Theatre / Ross Performing Arts, 521 West Main Street, Waynesboro, VA 22980
director@waynetheatre.org
Ph. (540) 943-1381

Treasurer - Matt Ream
Massanutten Resort, 1822 Resort Drive, McGaheysville, VA 22840
mream@massresort.com 

Past President - Steve Everidge 
Shenandoah Tours, 17 Terry Court, Suite A, Staunton VA 24401
(540) 885-1528
travelguy2@comcast.net  

SVTA 2025-2026 Board Members

Dennis Lynch, Shenandoah Valley Music Festival
SVMF@musicfest.org

Samantha Johnson, Staunton Tourism
johnsonsj@ci.staunton.va.us        

Stephanie Duncan, Harmony Harvest Farm
stephanie@floralgenius.com

Janel Lavarie, Wolf Gap Vineyard & Winery
janel@wolfgapvineyard.com 

Dave Parker, Virginia Tourism PMAP Coordinator
DParker@virginia.org  

Joshua Gooden, Rockingham County
jjgooden@rockinghamcountyva.gov

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